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Web Analytics: An Hour a Day
Customer Reviews
Rated 5 starsAccessible and Marketing Driven
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book. Kaushik does...
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Rated 5 starsThe Best Book in Web Marketing?
Avinash Kaushik focuses on the key issue: the visitors. Learn what your visitors want and then give it to them. Use analytics, competitive intelligence, and user polls to find out. Many sites focus only on customers (the ones who actually buy) and pretty much ignore the remaining visitors (who make up 60-80% of the traffic). By looking at visitors, you can improve the overall experience, and very likely the conversion rate...
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Rated 5 starsISG's Media & Analytics Team gives this book two thumbs way up!
We here at the ISG media & analytics team have been anxiously awaiting the publication of Avinash Kaushik's book, Web Analytics: An Hour A Day, since we first "met" Avinash at a webinar back in February. Avinash's passion for web analytics was evident throughout the webinar, and we've been subscribers to his blog, Occam's Razor, ever since. Web analytics is an important part of what we do at ISG. Years of experience in...
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Rated 5 starsRight on the money!
Just received my copy. Having read many great books on web analytics in past years, it immediately jumped out at me how every single page in this book speaks to the fact that the author is a practitioner with direct responsibility for giving love and attention to metrics. Anyone who wants to put themselves into the shoes of a real web analyst will find 400+ pages of insights that can be turned into gold. For example, the "three...
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Rated 5 starsTurning online data into wisdom
'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The Business trinity, created by Avinash, is a very powerful business process that...
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