Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

by Avinash Kaushik

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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success...

Format:Hardcover

Language:English

ISBN:0470529393

ISBN13:9780470529393

Release Date:October 2009

Publisher:Sybex

Length:512 Pages

Weight:1.60 lbs.

Dimensions:1.1" x 7.3" x 9.2"

Related Subjects

Business & Finance Business & Management Computer Science Computers Computers & Technology E-Commerce Industries & Professions Textbooks Web 2.0 Web Development & Design Web Marketing Website Analytics

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

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