Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands
(Part of the Security and Professional Intelligence Education Series Series)
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Book Overview
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle...
Format:Paperback
Language:English
ISBN:1538137542
ISBN13:9781538137543
Release Date:April 2020
Publisher:Rowman & Littlefield Publishers
Length:168 Pages
Weight:0.66 lbs.
Dimensions:0.5" x 6.9" x 9.9"
Related Subjects
Business Business & Investing Economics Political Science Politics & Social SciencesCustomer Reviews
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