We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

by Marion Just, Todd Belt, Tom Rosenstiel, et al.

No Customer Reviews

Select Format

Select Condition

Book Overview

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154...

Format:Paperback

Language:English

ISBN:0521691540

ISBN13:9780521691543

Release Date:April 2007

Publisher:Cambridge University Press

Length:244 Pages

Weight:0.75 lbs.

Dimensions:0.5" x 6.3" x 9.3"

Related Subjects

Communication & Journalism Communication & Media Studies Humor & Entertainment Language Arts Media Studies Politics & Social Sciences Social Science Social Sciences Textbooks

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us