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Hardcover We First: How Brands and Consumers Use Social Media to Build a Better World Book

ISBN: 0230110266

ISBN13: 9780230110267

We First: How Brands and Consumers Use Social Media to Build a Better World

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Format: Hardcover

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Book Overview

Named Strategy + Business best marketing book of 2011 Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a... This description may be from another edition of this product.

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