We Are All Weird: The Myth of Mass and The End of Compliance
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Book Overview
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Format:Hardcover
Language:English
ISBN:1591848245
ISBN13:9781591848240
Release Date:September 2015
Publisher:Portfolio
Length:112 Pages
Weight:0.47 lbs.
Dimensions:0.6" x 5.1" x 7.1"
Age Range:18 years and up
Grade Range:Grade 12 and higher
Related Subjects
Creativity Innovation Personal Development Social Norms Business Business & Investing EconomicsCustomer Reviews
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