Washing the Brain - Metaphor and Hidden Ideology

(Book #23 in the Discourse Approaches to Politics, Society and Culture Series)

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Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude , investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and...

Format:Hardcover

Language:English

ISBN:9027227136

ISBN13:9789027227133

Release Date:January 2007

Publisher:John Benjamins Publishing Company

Length:431 Pages

Related Subjects

Language Arts Philosophy

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Washing the Brain - Metaphor and Hidden Ideology

(Book #23 in the Discourse Approaches to Politics, Society and Culture Series)

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