War of Position. Practical Brand Positioning for Strategic Broadcast PR
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This book has to be conceived as a complete guide for startups and SMEs on how to approach positioning before reaching out to the press. War of Position starts with an utter dissacration of brand awareness while it develops as a step by step guide on brand positioning. In his third book, The founder of Power Brand Communications, Robert Lingard, advances with even more details in the world of strategic communications, providing the reader with a structural...
Format:Paperback
Language:English
ISBN:1691086983
ISBN13:9781691086986
Release Date:September 2019
Publisher:Independently Published
Length:240 Pages
Weight:0.61 lbs.
Dimensions:0.6" x 5.3" x 8.0"
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