Wanghong as Social Media Entertainment in China

by David Craig, Stuart Cunningham, Jian Lin, et al.

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In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by...

Format:Hardcover

Language:English

ISBN:3030653757

ISBN13:9783030653750

Release Date:February 2021

Publisher:Palgrave MacMillan

Length:197 Pages

Weight:0.88 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Social Science Social Sciences

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Wanghong as Social Media Entertainment in China

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