Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet
Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1554580315
ISBN13:9781554580316
Release Date:December 2007
Publisher:Wilfrid Laurier University Press
Length:174 Pages
Weight:0.65 lbs.
Dimensions:0.5" x 5.9" x 8.9"
Customer Reviews
1 rating
An Earthling's Perspective
Published by Thriftbooks.com User , 15 years ago
This is a great book that intuitively walks the reader through the process of explaining marketing to be more relevant to those in finance. I thought the breakdown of the subjects into shorter chapters also helps find important points when going back through the book. -- Adam http://sites.google.com/site/adamhelsinger/
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