Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

by Susan Westwater, Colleen Fahey, Laurence Minsky

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Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.

Format:Hardcover

Language:English

ISBN:1538155397

ISBN13:9781538155394

Release Date:July 2023

Publisher:Globe Pequot Publishing Group Inc/Bloomsbury

Length:216 Pages

Weight:1.32 lbs.

Dimensions:0.6" x 7.0" x 10.0"

Grade Range:Postsecondary

Related Subjects

Business Business & Investing Language Arts

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Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

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