Visual Language

A very impressive and well written book discussing what all designers should strive to achieve. This book would be more than appropriate for individuals beginning their designing education or career. Do not be fooled by the glossy pages, bold type, and interesting imagery, this book provides a well rounded approach to teaching visual communication.

This book provides an in-depth illustration of the principles of visual language. A must read for anyone in the design field or corporate communications, in order to understand how to acheive a seamless identity across all mediums. Very well written, great for those who have never worked with designers to explain why so much time is spent determining the visual language (mood boards, tone of voice, etc.) before concepting is begun. Also good for designers who must articulate their process and build the argument supporting their concepts.