Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business

Futurists are a necessity to connect with people who think outside the box of conventional wisdom. Inconvenient to read (those damn tasks), but fun and insightful. This handbook provides a tool to get outside the box.

It was great to get another fix of Watts - Matter on Fact is good but does not really allow a theme to really develop. I though the book will be great. The discussion on Brand is tremendous - the best I have ever read. This should be required reading for anyone entering business let alone those who seek to specialise in Brand Marketing like I did once, a long time ago. The theme of Paradox is also well handled throughout. Will be great? Greatness is a property acquired over time...I need to muse on the stuff for a little while longer...To pick holes seems a little churlish, but these are the observations I have:· The overall concentration on business and the use of money to value things was not where I thought the book would be. Whilst the authors did a brilliant job of dismantling the present business model for Harvard, maybe the value of a Harvard Education is priceless? What could be applied to the failing inner city schools who can't seem to get kids to read or write let alone count money? · Were they able to charge anything out to Kodak? (After all they benefited considerably from the wisdom therein).· Jon Krakauer's 'Into Thin Air' is a good book, Anatoly Boukreev's 'The Climb' (same subject, professional guide's point of view) is better. I've been long fascinated by the indomitable nature of the human spirit - other suggestions are 'Touching the Void' by Joe Simpson and 'South' by Sir Ernest Shackleton.· I found the main thrust a little bit US centric - I know there were bits and pieces from the rest of the world - but they did feel like bits and pieces. · I also found the future exercises and exams a little distracting.I'd also be fascinated to know how to write a book in a threesome, and what is fascinating the authors now? (where does a futurist who's done Paradox go next?) For me I'm thinking on applying complexity thinking to business (I thought that Howard Sherman's book was a bit disappointing - Stu Kauffmann / Chris Langton are still the standard bearers); and, what after money? I still see the pursuit of wealth as the biggest human preoccupation - shame on us. Is this general, or national/ regional? Zen Bhuddists and Taoists seem to get it. All the .com millionaires and VCs jetting off to Tibet definitely don't get it.Thanks for a great book