Visible Librarian: Asserting Your Value with Marketing and Advocacy

The Visible Librarian: Asserting Your Value With Marketing And Advocacy by Judith A. Siess (President, Information Bridges International Inc. and publisher of "The One-Person Library: A Newsletter for Librarians and Management") is a deftly written and superbly presented guide for librarians which is especially timely in an era of economically strained time marked with corporate library downsizing, academic library retrenchment, and public library closures. Straightforward marketing, customer service, and public relations techniques for librarians and library managers make The Visible Librarian a practical, easy-to-follow, in-depth, and strongly recommended instructional guide for effectively promoting the enrichment and value of library services to its patrons and service communities.

Having previewed a pre-press copy of Judith's latest book, The Visible Librarian, I would wholeheartedly recommend it to solo and team librarians, alike! Whether you are new to the profession or an experienced information professional, you'll find The Visible Librarian to be a wonderful resource in this time of career and economic uncertainty!