Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
No Customer Reviews
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.
Format:Hardcover
Language:English
ISBN:0275940713
ISBN13:9780275940713
Release Date:October 2000
Publisher:Praeger
Length:240 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 6.5" x 9.4"
Related Subjects
Accounting Accounting & Finance Advertising Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Elections & Political Process Government Language Arts Marketing & Sales Media Studies National Political Parties Political Science Politics & Government Politics & Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
