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Paperback Vergleich von personalisierter Werbung am Beispiel Facebook und Google [German] Book
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ISBN: 3656483914

ISBN13: 9783656483915

Vergleich von personalisierter Werbung am Beispiel Facebook und Google [German]

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Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,8, Universit?t Regensburg (Institut f?r Information und Medien, Sprache und Kultur), Sprache: Deutsch, Abstract: Die zwei gr? ten Internetseiten Facebook und Google haben das Potential von personalisierter Werbung erkannt und wenden diese Form von Online-Werbung seit geraumer Zeit aktiv an. Dabei unterscheidet sich jedoch die Art und Weise,...

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Format: Paperback

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