Valuing Intangible Assets

Valuing Intangible Assets I am management consultant whose practice area is Market Opportunity Analysis. This book is a wonderful reference for the client who holds important IP, brands, trademarks, or know-how, and seeks to have its value in the marketplace established. The writing is clear, well organized and the examples carefully chosen.

This book is practical and easy to read, provided you know the basic principles of valuations. I would not recommend it as an introduction because it is burdened with too many details. It gives a systematic and thorough introduction to the subject. Do not expect to read this book and be able to do any complicated valuation on your own. However, you will be able to lead more informed discussions with appraisers AND with the tax authorities. You will also be able to review valuations by appraisers more critically and judge their quality or to assess in the preparation phase the relevance of information required.

For those who are interested in the management of organizational knowledge and intangible assets, 'Valuing intangible assets'should prove to be highly practical. There are many knowledge management frameworks out there that assist business executive to manage their intangible assets (such as Sveiby's intangible asset monitor), the practical usage of these frameworks would be greatly enhanced by incorporating the valuation aspect of intangible assets. Reilly has provided a comprehensive illustration of both the 'scientific' & 'artistic' aspects of valuating intangible assets. 'Valuing Intangible Assets' is easy to read & loaded with useful examples, it is a rare one in the market.

A larger portion of the value of a company nowadays comes from Intangibles (brands, patents, workforce & related contracts, durable customers etc.). This holds true in several industry sectors. Measurement of intangibles is a fascinating subject, but until this book was published, there was no single body of knowledge available to guide the general reader, or a Valuation professional. You had to work in one of the reputed valuation firms to be exposed to the techniques. This book is by far the best practitioner-oriented Intangibles Valuation book I have come across. It is very comprehensive in terms of the topics it covers, and does a wonderful job of covering almost all intangibles of interest. Each chapter is written by a relevant expert, and this invariably leads to variations in quality and some lack of consistency. However, for the most part, it is very well written, and definitely worth the price it sells for.

A great book for anyone or performs valuations of intangible assets or wants to learn how. I believe that this book will become to intangible valuation what Pratt's book is to business valuation.