Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder, Gregory Bernarda, Yves Pigneur

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using...

Format:Paperback

Language:English

ISBN:1118968050

ISBN13:9781118968055

Release Date:October 2014

Publisher:Wiley

Length:320 Pages

Weight:1.80 lbs.

Dimensions:0.7" x 7.4" x 9.4"

Related Subjects

Product Development Business Business & Investing Economics Engineering Technology

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Value Proposition Design: How to Create Products and Services Customers Want

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