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Business & Investing Books > Marketing & Sales Books
Paperback Value Proposition Design: How to Create Products and Services Customers Want Book
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ISBN: 1118968050

ISBN13: 9781118968055

Value Proposition Design: How to Create Products and Services Customers Want

by , ,
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Format: Paperback

Condition: Very Good

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Book Overview

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

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Product Development Business Business & Investing Economics Engineering Technology

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