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Paperback Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions Book
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ISBN: 3319833332

ISBN13: 9783319833330

Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

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Format: Paperback

Condition: New

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Book Overview

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.

It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales...

Related Subjects

Business Business & Investing Economics

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