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Paperback Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions Book

ISBN: 3319833332

ISBN13: 9783319833330

Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

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Format: Paperback

Condition: New

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Book Overview

It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively.

Companies are creating lots of noise but failing to resonate with the customers.

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