Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
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Book Overview
It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in "no decision" because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers.
Format:Paperback
Language:English
ISBN:3319833332
ISBN13:9783319833330
Release Date:July 2018
Publisher:Palgrave MacMillan
Length:199 Pages
Weight:0.69 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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