Some Challenges Encountered in Value Creation and Capture.- Part I Preparation.- Introduction to Systems Research and Systemic Reasoning.- Evolution of a Market of Free Competition: A Symbolic Approach.- Axiomatization of the Resource View: The Firm and Markets.- Evolution of Resources: An Axiomatized Resource View.- Part II Demand- and Supply-Side Strategies.- The Supply-Chain Ecosystem of a Firm.- Upstream/Downstream Impacts on a Firm's Performance.-...