Value Creation and the Internet of Things: How the Behavior Economy Will Shape the 4th Industrial Revolution
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We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction...
Format:Paperback
Language:English
ISBN:0367737906
ISBN13:9780367737900
Release Date:December 2020
Publisher:Routledge
Length:248 Pages
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