Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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Book Overview
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and...
Format:Hardcover
Language:English
ISBN:0071761683
ISBN13:9780071761680
Release Date:September 2011
Publisher:McGraw-Hill Companies
Length:288 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 6.3" x 9.1"
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