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Business & Investing Books > Marketing & Sales Books
Paperback Value-Based Marketing for Bottom-Line Success Book
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ISBN: 0071626425

ISBN13: 9780071626422

Value-Based Marketing for Bottom-Line Success

by , , , et al.
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Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their...

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Format: Paperback

Condition: New

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Accounting Accounting & Finance Advertising Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales

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