Value-Added Marketing: Marketing Management for Superior Results

by Torsten H. Nilson

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"Value-added marketing" is a new, proactive approach to marketing which focuses on the real business issues, such as ensuring superior products and services, rather than on an academic search for... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0077076559

ISBN13:9780077076559

Release Date:January 1992

Publisher:McGraw-Hill Companies

Length:189 Pages

Weight:1.02 lbs.

Dimensions:0.8" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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Value-Added Marketing: Marketing Management for Superior Results

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