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Hardcover Value-Added Marketing: Marketing Management for Superior Results Book

ISBN: 0077076559

ISBN13: 9780077076559

Value-Added Marketing: Marketing Management for Superior Results

"Value-added marketing" is a new, proactive approach to marketing which focuses on the real business issues, such as ensuring superior products and services, rather than on an academic search for... This description may be from another edition of this product.

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Format: Hardcover

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