Users, Not Customers: Who Really Determines the Success of Your Business
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Book Overview
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow. As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive...
Format:Paperback
Language:English
ISBN:1591846315
ISBN13:9781591846314
Release Date:July 2013
Publisher:Portfolio
Length:256 Pages
Weight:0.50 lbs.
Dimensions:0.7" x 5.5" x 8.4"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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