Up and Out of Poverty: The Social Marketing Solution

by Philip Kotler and Nancy R. Lee

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In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0137141009

ISBN13:9780137141005

Release Date:January 2009

Publisher:Wharton School Publishing

Length:341 Pages

Weight:1.45 lbs.

Dimensions:1.1" x 5.8" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Political Science Politics & Government Popular Economics Public Affairs & Policy Public Policy

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Up and Out of Poverty: The Social Marketing Solution

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