Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

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Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing . The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...

Format:Paperback

Language:English

ISBN:1118176286

ISBN13:9781118176283

Release Date:February 2012

Publisher:John Wiley & Sons

Length:251 Pages

Weight:0.76 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Communications Economics Industries & Professions Marketing Marketing & Sales Sales & Selling Skills

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Unmarketing: Stop Marketing. Start Engaging.

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