Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Well written book about corporations co opting trends and sub cultures for the sake of marketing and, therefore, profiting off of them. Great for anyone with a sparked interest in moving away from a branded/consumer lifestyle and/or likes to read about subcultures and their effect on larger culture. For further reading, I recommend Naomi Klein's No Logo which has a section about marketing which expands on themes in this book, give greater context to the rising power of brands, and has information about related topics such as the labor practices of large corporations.