Unlocking Marketing
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The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.
Each title in the series provides: - Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages - Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge - Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification - Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http: //www.hodderplus.co.uk/unlockingbusiness - A cost-effective way to prepare for your studies.Format:Paperback
Language:English
ISBN:0340992263
ISBN13:9780340992265
Release Date:December 2023
Publisher:Routledge
Length:352 Pages
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