Unleashing the Innovators: How Mature Companies Find New Life with Startups
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Book Overview
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation;...
Format:Hardcover
Language:English
ISBN:0451497236
ISBN13:9780451497239
Release Date:September 2017
Publisher:Currency
Length:240 Pages
Weight:0.80 lbs.
Dimensions:0.9" x 5.8" x 8.5"
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