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Hardcover Unleashing the Innovators: How Mature Companies Find New Life with Startups Book
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ISBN: 0451497236

ISBN13: 9780451497239

Unleashing the Innovators: How Mature Companies Find New Life with Startups

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Format: Hardcover

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Book Overview

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation;...

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Business Business & Investing Economics

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