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Paperback Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Book
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ISBN: 1632651785

ISBN13: 9781632651785

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

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"An innovative, highly compelling study of how CEOs and managers can effectively plan to achieve customer loyalty and trust."--Library Journal

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.

"Denny and Leinberger capture the...

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Format: Paperback

Condition: New

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