Understanding User-Web Interactions Via Web Analytics

by Bernard J. Jansen

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This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics...

Format:Paperback

Language:English

ISBN:3031011368

ISBN13:9783031011368

Release Date:July 2009

Publisher:Springer

Length:101 Pages

Weight:0.47 lbs.

Dimensions:0.2" x 7.5" x 9.3"

Related Subjects

Computers Computers & Technology

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Understanding User-Web Interactions Via Web Analytics

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