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Paperback Understanding User-Web Interactions Via Web Analytics Book
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ISBN: 3031011368

ISBN13: 9783031011368

Understanding User-Web Interactions Via Web Analytics

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This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics...

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Format: Paperback

Condition: New

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Computers Computers & Technology

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