Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give & Get Double
Earn 2x Points Sitewide
Paperback Understanding the Older Consumer: The Grey Market Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 0415186447

ISBN13: 9780415186445

Understanding the Older Consumer: The Grey Market

(Part of the International Series in Social Psychology Series)

by
No Customer Reviews

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes...

Recommended

Format: Paperback

Condition: New

$63.86
50 Available
Ships within 2-3 days
Add to Wish List

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured