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Paperback Understanding the Older Consumer: The Grey Market Book
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ISBN: 0415186447

ISBN13: 9780415186445

Understanding the Older Consumer: The Grey Market

(Part of the International Series in Social Psychology Series)

by
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In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes...

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Format: Paperback

Condition: New

$63.86
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