Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Sell your books for cash or store credit, and shipping is free! Try ThriftBooks BuyBack →
Paperback Understanding the Marketing Exceptionality of Prestige Perfumes Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 1032570164

ISBN13: 9781032570167

Understanding the Marketing Exceptionality of Prestige Perfumes

by , ,
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: New

$33.26
50 Available
Ships within 2-3 days
Add to Wish List

Book Overview

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured