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Paperback Understanding the Business of Global Media in the Digital Age Book
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ISBN: 1138688983

ISBN13: 9781138688988

Understanding the Business of Global Media in the Digital Age

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Format: Paperback

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Book Overview

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances,...

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Business Business & Investing Social Science Social Sciences

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