Understanding the Business of Global Media in the Digital Age

by Micky Lee and Dal Yong Jin

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Book Overview

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances,...

Format:Paperback

Language:English

ISBN:1138688983

ISBN13:9781138688988

Release Date:October 2017

Publisher:Routledge

Length:270 Pages

Weight:1.15 lbs.

Dimensions:0.6" x 7.5" x 9.3"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Understanding the Business of Global Media in the Digital Age

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