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Hardcover Understanding Public Relations: Theory, Culture and Society Book
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ISBN: 1473913098

ISBN13: 9781473913097

Understanding Public Relations: Theory, Culture and Society

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Format: Hardcover

Condition: New

$168.30
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Book Overview

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural...

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Business Business & Investing Economics Social Science Social Sciences

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