Understanding Media Users: From Theory to Practice

by Tony Wilson

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV,...

Format:Paperback

Language:English

ISBN:1405155671

ISBN13:9781405155670

Release Date:September 2008

Publisher:Wiley-Blackwell

Length:232 Pages

Weight:0.80 lbs.

Dimensions:0.5" x 5.9" x 8.9"

Related Subjects

Social Science Social Sciences

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Understanding Media Users: From Theory to Practice

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