Understanding Human Values: Individual and Societal

Milton Rokeach is probably one of the most respected and quoted authorities in the area of value studies. This text follows his privotal book, "The Nature of Human Values." In this text, Rokeach attempts to "go beyond the conceptualization and measurement of individual values to the conceptualization and measurement of supraindividual values...." His is one of the first works to apply solid (rather than rhetorical) logic to issues of values in organizations. This book covers many important areas including change and stability of American Values, discusses issues such as "Can Values be Manipulated?" and spends three chapters on Value Education. Rokeach is the editor for this text, and also a contributor for half-a-dozen of the articles in the book.