Understanding Global Cultures: Metaphorical Journeys Through 17 Countries
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Book Overview
With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nations culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset...
Format:Hardcover
Language:English
ISBN:0803953747
ISBN13:9780803953741
Release Date:January 1994
Publisher:Sage Publications, Inc
Length:392 Pages
Weight:2.30 lbs.
Dimensions:6.0" x 9.0"
Customer Reviews
1 rating
Fun reading on a serious note
Published by Thriftbooks.com User , 24 years ago
Gannon's book is an easier read than most other comparative culture texts. Through the use of metaphors, he provides useful insight into the main cultural groups distinguished throughout the world today. However, his choice of metaphors and often his own personal views present only a limited view of each area and fail to compare across regions.
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