Understanding Global Cultures: Metaphorical Journeys Through 17 Countries
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Book Overview
This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging...
Format:Paperback
Language:English
ISBN:0803953755
ISBN13:9780803953758
Release Date:January 1994
Publisher:Sage Publications, Inc
Length:392 Pages
Weight:1.35 lbs.
Dimensions:1.0" x 6.0" x 9.0"
Customer Reviews
1 rating
Fun reading on a serious note
Published by Thriftbooks.com User , 24 years ago
Gannon's book is an easier read than most other comparative culture texts. Through the use of metaphors, he provides useful insight into the main cultural groups distinguished throughout the world today. However, his choice of metaphors and often his own personal views present only a limited view of each area and fail to compare across regions.
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