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Paperback Understanding Engagement in Transmedia Culture Book
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ISBN: 1138632791

ISBN13: 9781138632790

Understanding Engagement in Transmedia Culture

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Format: Paperback

Condition: New

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Book Overview

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries.

Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses...

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Social Science Social Sciences

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