Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give & Get Double
Earn 2x Points Sitewide
Business & Investing Books > Marketing & Sales Books
Paperback Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 0761915826

ISBN13: 9780761915829

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

by and
No Customer Reviews

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm′s advertising money work harder and smarter.

Recommended

Format: Paperback

Condition: New

$105.00
50 Available
Ships within 2-3 days
Add to Wish List

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Direction & Production Language Arts Marketing Marketing & Sales

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured