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Paperback Uncommon Sense: Out of the Box Thinking for an in the Box World Book

ISBN: 184112477X

ISBN13: 9781841124773

Uncommon Sense: Out of the Box Thinking for An In the Box World

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Format: Paperback

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Book Overview

"Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to our understanding of ourselves and our technologies, and of how profoundly each is transforming the other." -Douglas Adams, Author, The Hitch Hiker's Guide to the Galaxy

In Uncommon Sense, Peter Cochrane's follow up to the radical 108 Tips for Time Traveller, Peter explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control.

People balked when Peter suggested a wholesale move to eWorking, the rise of email and text messaging, and the dotcom regime mirroring the boom and bust cycle of the industrial revolution. His predictions of the use and growth of mobile devices and communication, or use of chip implants for humans to replace ID cards, passports, and medical records, or iris scanners and fingerprint readers - were all seen as unlikely. Today they are a reality.

How then will the world react to his predictions as set out in Uncommon Sense of a networked world of distributed ignorance and sharing overcoming an old world of concentrated skill and control? To everything becoming 'Napsterised' in every dimension, where storage and processing power cost nothing, and become connected without the help of the old network companies? A world where individuals create their own networks, where laws of copyright and resale, and old business models have to be changed as giant industries are dragged kicking and screaming out of the 19th Century and into the 21st?

Peter Cochrane poses and answers questions, suggests solutions, and raises red flags on issues that need to be addressed. Tables, diagrams, pictures and illustrations generously support all of the text, with the most difficult aspects illustrated by simulations and other material on a CD and links to a web site with an ongoing expansion of the themes addressed.

Customer Reviews

4 ratings

A great read!

This book was an extremely interesting read. It gives you lots to think about in our computer-centric world. Cochrane may come off as a little odd at first, but the more you read the more interesting points he brings up. It gives the reader a perspective that you wouldn't get from the more mainstream tech editorials. Definitely worth the read.

Kick-start your brain!

I'm not sure how Cochrane can contain such a diversity of thought within a single mind but I'm very thankful that he can. The broad sweep of these essays has truly opened my eyes to the inexorable and interwoven position of technology in all aspects of our lives. Technology is not "out there" it's "in here". I feel more awake, better educated and perhaps a little afraid. Read this book to kick-start your brain, evolve your own "uncommon sense" and get involved in the dialogue. Cochrane is expert at illuminating our shadowy future. The issues addressed are some of the most important of our times. I highly recommend this book if you want to know what technology "means".

Insights on Business Technology

This series of essays from global thought leader Peter Cochrane is required reading for business technologists. Cochrane addresses the issues we think about-and don't think about-in ways that offer new insights into everyday challenges. His observations on giving presentations in "Salesmanship" will make people think twice about getting up in front of a room. These essays, which cover everything from security to online shopping to management to mobility (and beyond), are infused with creativity. Cochrane's ability to see around corners, and to look at the world just a bit differently in ways that ultimately make sense, will re-invigorate thinking and leave us better prepared for the next challenge.

Wonderful Snapshots

As I rule I do not care for essay collections but I found this book to be completely worthwhile. Starting with a snapshot of his own educational issues, Cochrane opened my eyes to new possibilities in learning, and how to share ideas with others. Subsequent articles on topics that I was familiar with became fresh ideas and I found that I was not only able to follow (prehaps for the first time) but actually appreciate the various nuances on topics that I normally would not consider. The book uses both text and visuals to make clear some of the technical points and helps tie together issues ranging from learning to technology and all with a brilliant focus on business management.
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