GREAT PLAYS START WITH EVEN GREATER WORDS Effectively communicating key ideas can be all that separates victory from defeat "Perfect Phrases for Coaches" arms you with winning phrases for dealing with any team-on and off the field-without reverting to the same old cliches heard a million times. Whether it's the first day of practice or the final moments of the big game, regardless of the sport being played, every coach must address his or her team...