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Hardcover Ubertrends -- How Trends and Innovation Are Transforming Our Future Book
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ISBN: 099808980X

ISBN13: 9780998089805

Ubertrends -- How Trends and Innovation Are Transforming Our Future

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Ubertrends examines eight driving forces behind the vast majority of trends and innovations taking place in society today. Ubertrends are massive waves cascading through society, leaving many subtrends in their wake. The Digital Lifestyle Ubertrend, today's biggest wave, propels a host of subtrends. Unlike typical trends, Ubertrends are changing America's values, which explains why the Digital Lifestyle is contributing to permanent behavioral changes...

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Format: Hardcover

Condition: Like New

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