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      Computers & Technology Books > E-Commerce Books
      Hardcover Twitter Power: How to Dominate Your Market One Tweet at a Time Book
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      ISBN: 0470458429

      ISBN13: 9780470458426

      Twitter Power: How to Dominate Your Market One Tweet at a Time

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      Book Overview

      Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages'called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power , Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

      Related Subjects

      Business Business & Investing Business & Management Computers Computers & Technology E-Commerce Economics Industries & Professions Marketing Marketing & Sales Sales & Selling Web 2.0 Web Development & Design Web Marketing

      Customer Reviews

      5 customer ratings | 5 reviews
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      Rated 5 stars
      Twitter Power is Twitter for Super-Affiliates

      By Thriftbooks.com User,

      A couple weeks ago I flew down to Atlanta to meet Diane Myer (@flydigemini) of StudioCom (@studiocom) at her Atlanta agency. After chatting, she handed me a copy of Twitter Power: How to Dominate Your Market One Tweet at a Time. Having never read it herself, she passed it off to me so that I might read it and write a book report for her. Here's that book report. Twitter Power was written by Joel Comm (@joelcomm) and is a...

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      Rated 5 stars
      Are You On The Twitter Sidelines?

      By Thriftbooks.com User,

      What are you doing? Does anybody really care? That was my first reaction to Twitter. Why in the world would anyone care if I was at the grocery store or hanging out with my friends? To me the entire concept behind Twitter was kind of stupid. So for months I resisted - a naysayer on the sidelines. Slowly though it began to occur to me that Twitter held real value for my business. With a few microblogs a day I could stay...

      0Report

      Rated 5 stars
      If you want to be a successful Twit, you need this book.

      By Thriftbooks.com User,

      If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent. It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty...

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      Rated 5 stars
      Best Book On Twitter

      By Thriftbooks.com User,

      This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general. [...]

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      Rated 5 stars
      If you're using Twitter you need to read Twitter Power!

      By Thriftbooks.com User,

      I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format. Just in the the first few chapters Twitter Power covers the basics and potential...

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