The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition...
A couple weeks ago I flew down to Atlanta to meet Diane Myer (@flydigemini) of StudioCom (@studiocom) at her Atlanta agency. After chatting, she handed me a copy of Twitter Power: How to Dominate Your Market One Tweet at a Time. Having never read it herself, she passed it off to me so that I might read it and write a book report for her. Here's that book report. Twitter Power was written by Joel Comm (@joelcomm) and is a...
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What are you doing? Does anybody really care? That was my first reaction to Twitter. Why in the world would anyone care if I was at the grocery store or hanging out with my friends? To me the entire concept behind Twitter was kind of stupid. So for months I resisted - a naysayer on the sidelines. Slowly though it began to occur to me that Twitter held real value for my business. With a few microblogs a day I could stay...
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If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent. It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty...
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This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general. [...]
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I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format. Just in the the first few chapters Twitter Power covers the basics and potential...
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