Twitter Is Not a Strategy
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Book Overview
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their...
Format:Hardcover
Language:English
ISBN:1137279303
ISBN13:9781137279309
Release Date:November 2014
Publisher:St. Martin's Press
Length:272 Pages
Weight:1.06 lbs.
Dimensions:1.1" x 6.2" x 9.3"
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