Tweening the Girl: The Crystallization of the Tween Market
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Book Overview
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
Format:Paperback
Language:English
ISBN:1433121751
ISBN13:9781433121753
Release Date:February 2014
Publisher:Peter Lang Inc., International Academic Publi
Length:191 Pages
Weight:0.65 lbs.
Dimensions:0.6" x 5.8" x 8.3"
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